The bigger systems, and what they changed.
The problem, the result and the engineering behind it. Client names are anonymized where confidentiality requires it.
Three that moved a real number.
Telecommunications events platform
A legacy system buckling under exponential data growth, with enterprise ERP integration requirements layered on top and no tolerance for downtime.
A complete microservices redesign with fault-tolerant event processing, migrated piece by piece so live traffic never noticed.
- 1000x
- 99.99%
- £2.5M
- 1,000s/s
Real-time analytics transformation
Analytics queries taking 45 seconds or more, with customer churn climbing because of it.
Event-driven architecture with optimized data pipelines and caching strategies aimed at the queries people actually ran.
- <1s
- -23%
- £800K
- -60%
Critical system recovery
Complete system failure during peak trading hours, losing roughly £50,000 a minute while it was down.
A 72-hour emergency architecture rebuild with a zero-downtime deployment strategy, then a proper rebuild behind it.
- 72 hours
- 0
- £2.1M
- Built in
The ones we can put a name to.
- mitchs.aiA production platform generating personalized ads at 92% accuracy, with users reporting 70% time savings against writing by hand. Revenue has climbed every month since launch in July 2025.
- Trap Music Museum47% revenue increase in the first quarter, manual work down 60%, and mobile conversion doubled. Zero inventory sync errors since launch.
- WideZike15K+ beta users in the first month, 67% engagement, and 18-minute average sessions. The recommendation engine reached 92% accuracy on content suggestions.
- The Sound Learning Centre210% increase in mobile traffic, a 95/100 PageSpeed score, and content updates that take minutes rather than hours.
- Frestons180% increase in organic traffic, top three Google rankings on key terms, and the ongoing hosting and maintenance cost removed entirely.
Strictly a portfolio, for now.
I'm not taking on client work right now, so this site is just here to show what's been built. The full portfolio has games you can play, products you can use and the stories behind the bigger systems.